In The Innovation Blind Spot: Why We Back the Wrong Ideas and What to Do About It, a book released just last week, social entrepreneur and venture capitalist Ross Baird discusses how our blind spots affect how, whether, and to what extent we support the ideas of tomorrow. In it, he describes how mental shortcuts, biases, and funding models prevent us from tackling our most pressing social and economic challenges, instead opting to solve problems that are familiar, and where investment returns are more predictable.